There are many early indicators for developments! The course of the sales season for Viola and Primula is certainly one of the most important indicators of whether the industry is starting the year in a good mood or whether the bedding and balcony plant season is already starting with a "hangover mood". For spring 2024, we can say that optimism was high throughout the industry following the sales trend in March and April. In our blog post, we shed light on the general situation and the trends that can be observed.
Digital marketing has brought many new, sometimes cost-effective opportunities, especially for smaller companies. However, the wide variety of digital media often makes it difficult to focus on the relevant measures. In addition, digital marketing has become highly professionalised in recent years and the possibilities have become so diverse that it is increasingly difficult for SMEs to keep track of everything.
I am starting this blog post with a very personal look back at 40 years of IPM. In 1983, I travelled to a new trade fair in North Rhine-Westphalia for the first time - today's IPM. The 100 exhibitors of 1983 became over 1400 exhibitors. The number of visitors grew from around 1,500 to almost 60,000 at the beginning of the millennium - 36,000 trade visitors from 46 countries wanted to see this IPM. I would be delighted to take you on my 40th tour of the fair.
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